http://www.lawrence-edmondson.com/thoughts daily 0.75 2022-01-29 http://www.lawrence-edmondson.com/thoughts/content-creativity-commerce monthly 0.5 2022-01-29 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/65e1af13-aebe-4935-a7dc-3e0ccd9d029d/IMG_1737.PNG Thoughts - What exists at the intersection of content, creativity & commerce? - Wayfair The popular home décor company uses social media to showcase and sell products to customers online. On Instagram, Wayfair shares tips, ideas, and inspiration using photography and infographics. They also host giveaways to boost engagement. Wayfair’s videos show consumers different ways to decorate and update various parts of the home – featuring their own products, of course. Consumers can easily shop and buy online using Instagram’s convenient shopping features. If you spot something you love, you can easily view the price, click on the item to land directly on Wayfair’s website, and make your purchase. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/0147c5cd-474f-4be2-9b29-d568cbd458a4/IMG_F549B0F28AB4-1.jpeg Thoughts - What exists at the intersection of content, creativity & commerce? - Nike Keeping the players, athletes, teams, and its audience front and center, Nike makes the consumer the hero of the stories they tell. Instagram, especially, is where Nike shines – sharing inspiring images and videos of people working hard to achieve their goals and dreams. Nike uses Facebook primarily for larger campaigns. On Twitter, they focus on communicating with their audience and addressing pressing concerns. Nike ties in commerce seamlessly by showcasing its products in context. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/c95b5e90-edd4-4944-b75b-f901c75aed75/content-commerce-creativitiy.png Thoughts - What exists at the intersection of content, creativity & commerce? - If you're reading this, chances are you came across this article on LinkedIn, Facebook, or have come directly to my blog. If you came in via social media, there's likely some type of expressibility (self-expression, brands, channels) all jostling for your attention in the same feed. That original content or User Generated Content (UGC) gets a sprinkle of creativity which makes it original and engaging. However, there's a third component that can be very subtle or very direct depending on the medium. I'm speaking of commerce and the ability to purchase or subscribe to something directly from your social feed. The most powerful experiences on social media contain all three of these ingredients; content, creativity & commerce. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/258c99cc-9d3c-4cfa-9ca2-2b7085645c2d/IMG_1736.PNG Thoughts - What exists at the intersection of content, creativity & commerce? - Square Square makes it easy for all kinds of businesses to accept credit card payments on mobile devices. Instead of tooting their own horn, however, Square does an outstanding job of focusing on their clients first and showing their followers how much they care about them. Using social media, the company highlights customer businesses and real people sharing their experiences using Square’s products. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/a012f98f-5f91-45f9-a932-bf689fe7cdf8/IMG_1734.PNG Thoughts - What exists at the intersection of content, creativity & commerce? - Shopify Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Their social media posts are bright, colorful, fun, and uplifting. They also publicly stand for social and environmental issues to incorporate meaning into their business and to connect with consumers on a deeper level. Linking to landing pages from social media, Shopify effectively generates new leads and grows its customer base. Try using written and video content to educate and entertain your target audience in a similar manner so your business can do the same. http://www.lawrence-edmondson.com/thoughts/five-tech-trends-2022 monthly 0.5 2022-01-29 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/a7c5ab7a-26db-449e-913c-c7f4f38eef08/googlepay.png Thoughts - Five tech trends brands should pay attention to in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/f50f000a-d1a4-4301-8a7c-28cdee4d59e1/xaas.png Thoughts - Five tech trends brands should pay attention to in 2022 - Make it stand out An explanation of XaaS - source BMC https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/1640020468234-42P3RM2U3KJORMQBII9C/IMG_1606.PNG Thoughts - Five tech trends brands should pay attention to in 2022 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/1640020500208-2ZDS7SB3I9ETIW3YR3XA/IMG_1605.PNG Thoughts - Five tech trends brands should pay attention to in 2022 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/655e949c-a936-496e-8260-4196af3eab08/ambient-computing.jpg Thoughts - Five tech trends brands should pay attention to in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/cf7be9a1-076c-4009-b5a6-355444e36ce5/apple-pay-2x.jpg Thoughts - Five tech trends brands should pay attention to in 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/bbb255cf-7a8f-4090-b99a-e9db2e3ef656/ml.png Thoughts - Five tech trends brands should pay attention to in 2022 Once there’s some interest and traction in your Machine Learning approach, take a deeper dive and become familiar with the underlying technology. Here’s a handful of references to get you started. Free Machine Learning Services on AWS Tensor Flow, an end to end machine learning platform Pytorch, a free open-source machine learning framework. http://www.lawrence-edmondson.com/home daily 1.0 2023-04-05 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/c7d6490a-cca4-4cb9-869e-420319b95172/lawrence-hero-blackbg.JPG Home - I believe that brands should constantly seek opportunities for innovation and growth by combining technology, strategy, insights and killer creative. The brands who do this best understand and respect cultural cues and are not afraid of making big strategic bets. They also understand what’s important to their customers at various touch points throughout their journey. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/47138e2b-81f4-448d-aeb0-999557802571/daddy.jpg Home - Make it stand out My Dad at work in his element; concepting and realizing his creative vision. http://www.lawrence-edmondson.com/speaking daily 0.75 2021-12-20 https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/d8c3c07e-dd4b-4185-91d6-ff835fc29320/lawrence-sitting.jpg Speaking - I genuinely believe there's something special, empowering, and inspiring when I'm connecting with an audience. Speakers have the responsibility not only to engage and captivate their audience but, most importantly, to ensure each audience member feels connected with their message. In addition to building software, mentoring, and growing engineering teams, I truly love speaking. Here's a highlight of a few speaking engagements. https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/dd339d7a-f48f-4391-92e9-e7f35ff18563/aisummit.jpg Speaking - NY AI Summit - How well does A.I. understand culture? At NY AI Summit, I gave a talk entitled, “How well does A.I. understand culture?” https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/7e048cab-5868-451e-871e-887b261a8ff1/fitc.jpg Speaking - FITC - What effects will AI, Predictive Analytics, Race, and Culture have on our future? At FITC, I moderated a panel entitled What effects will AI, Predictive Analytics, Race, and Culture have on our future? https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/61a5f334-0cf3-41ec-8cbc-06e60a9afac6/Screen+Shot+2021-12-19+at+10.23.41+PM.png Speaking - Beyond the business case for diversity with Gary Vaynerchuck I was a panelist on “Beyond the business case for diversity with Gary Vaynerchuck” https://images.squarespace-cdn.com/content/v1/61bfe518a08d0e7eff88aadc/6f3b35a1-e5bf-48fe-9297-4a5f441315d2/brandon-andrews.png Speaking - Fireside chat with Brandon Andrews (Shark Tank) At VaynerMedia, as part of our Black History Month Celebration, I hosted a fireside chat with Brandon Andrews Co-Founder of Gauge. http://www.lawrence-edmondson.com/contact daily 0.75 2023-04-05